Skip to main content

The mad-ad world.

    Some days back I happened to see an advert on the idiot box where  a guy asks his colleague, "Kal raat palak ki sabji khayi thi?" The insulting query disturbs the palak ki sabji-eater on whom the camera now zooms, focusing on the teeth which still have the green veggie stuck in between. Yuck! Disgusting! Does anyone in this whole wide world ever have food stuck in between their teeth even after brushing ? What trashy stuff they show! Don't the makers of the ad know that it is as impossible for food to be stuck as someone recognising the food the next day? The ad seemed so stupid and so did the model who had food in his teeth. He should have retorted, "Nahi, idiot, palak ki nahi, methi ki sabji thi....theek se dekh!"
    The kind of ads they churn out these days is ridiculous. I mean, look at this one....some guy is sitting and having his burger or whatever, when he gets a shooting pain in his teeth  and as he screams in pain Kareena Kapoor bursts onto the scene out of nowhere with a mic in hand and asks if he has salt in his toothpaste! And the nutcase is shown asking her, "Salt?" Hmph! If such a thing actually happened, the guy would either faint or have a heart attack. Imagine yourself eating something and the Kapoor babe appearing in front of you...what would you do? Ask her what she meant by salt in toothpaste ? Although, I did like the idea of a salt enriched toothpaste. Plan on buying one. What if one fine day, while cooking, I run out of salt and the shops are all closed? I will have the 'special' toothpaste to save my day!
    The most annoying ads, however, are those which have precocious little brats acting all worldly wise, giving gyan to the grown ups. It is a common scenario in every household where parents are busy with their work and kids are glued to the television, watching stuff  they understand nothing about, aping those little models from the ads and talking big.  And then we grumble that today's 'smart alecs' have no manners whatsoever! Are our kids to be blamed?
   I remember the few ads that they used to air when I was young. There was  no meaningless  drama, no witless talks about salt in toothpastes or fruits in shampoos, the kids back then were polite and well behaved and the general 'atmosphere' was clean, unpolluted.  Times have, indeed, changed. They say that things improve along with time....but, not all things, for sure. Some things deteriorate..making us long for the golden olden days! But, sadly, what's gone is gone..nothing is going to bring it back. We will have to live with all sorts of weird stuff they inflict on us...flowers in washing powders, fruits in toiletries, coal in face  wash and what-not in what-not sold  by  smarty-pant-kids, bumbling police officers, dimwitted husbands and their worldly-wise ( ex-Miss World) wives!
 

Comments

Post a Comment

Popular posts from this blog

On love and attachments.

Learning to live without the person whom we loved more than our life is one of the toughest things we humans experience during our life.
Almost every moment of our day we spend in their shadows, enveloped in their love; we don't even realise when they became an extension of our selves. We come to accept them along with their flaws, their peculiarities, which often have the potential to drain us of our patience. Yet, we love them, unconditionally, at times wondering how we survived before they entered our world. Often, we also wonder how we will ever survive after they leave our world.

The human mind is such.  Its ability to give birth to a thought and then mull over it however unpleasant it may be, is quite baffling! We realise we stand to lose our sanity if we don't get rid of that negative thought; we understand how important it is to live in the moment and enjoy it with the loved ones we fear losing someday, yet we keep worrying ourselves to death about what would happen t…

You are The Man!

I admit, I am late in discussing this event, but did you watch the controversial 'Koffee with Karan' episode, two weeks ago? The one where the ubertalented Kangana Ranaut and Saif Ali Khan were Karan Johar's guests on his famous couch, sipping coffee along with him? Did you notice Kangana's confidence and her sassiness?   Do you remember her repartees, her jibes, her ripostes that were well-aimed at Mr. Johar? How fearlessly she spoke her mind without mincing words! And, she was in conversation with one of the Big Daddies of Bollywood.

I confess, I am an admirer of Ms. Ranaut, and I was blown away by her candour. The fact that she gave two hoots about diplomacy, and about the men in power in the hindi film industry,  shows how self-assured she is. She wasn't born into the industry, with a silver spoon; she entered the industry as an "outsider", who, despite being written off by the industry bigwigs, worked her way up the very competitive ladder, right to…

How I wish I could turn back the clock!

"Youth comes but once in a life time!"
               ___H.W.Longfellow.



             Traversing through  life, how often do we look back wistfully at our past and wish we could go back, wish we could live it all over again, just one more time?   Each time we witness the young around us enjoying life, enjoying their freedom and pursuing dreams with an enviable vigour, how we wish we could swap places! Sigh.

             A few days ago, I happened to have a chat with a 23 year old cousin. Excited about her future and the plans she had chalked out for herself, she had quite a lot to share with me. The sparkle in her eyes and the enthusiasm in her voice spoke a lot about how eager she was to embark upon the path she had chosen! Her enthusiasm was, indeed, contagious, for it left me yearning to turn the clock back and re-enter that age I left behind almost 2 decades ago.

          Were I to find Aladdin's lamp, I would ask the Genie to transport me back to the past I so wish…